Competitive Upgrade License
Challenge
Gain the attention of competitor customers and interest them in switching to SentryOne.
Approach
With this campaign I had a little fun incorporating just enough of the competition’s brand identity to catch the attention of their customers. For the headline, the concept of upgrade is widely understood and SentryOne enjoys a reputation of having first in class products. Keeping with the theme, a play on words also nudges those who are not satisfied with their current provider by calling out the “baggage”.
Hooligan’s Premium Pub Seltzer
Challenge
Create a brand that can stand out in an exploding market where all too often the style and message is very similar.
Approach
The concept here is to break away from the premise that alcoholic seltzer beverages are “skinny” or “girlie”. This direction creates opportunities for wider market appeal. The nuance of tough, but used in a playful way gives the brand a sassy, boisterous voice. Thought went into developing the nickname “Hoolie” to be used as the name of a drink or an event, such as, “Grab a Hoolie” or “Throw a Hoolie in your backyard!” Promotional merchandise, the obvious “Hoolie” hoop of course!
Although not currently on the market, all intellectual property is copyright and/or trademark protected.
We’re the One
Challenge
Expand awareness to personas outside of SQL Server technical experts.
Approach
This campaign was designed to reinforce the SentryOne brand name visually by using the word One as a mnemonic. It targets an audience that may not be familiar with the SentryOne brand or products. The topics and correlating imagery were chosen to resonate with a wider audience beyond the tech savvy and database admin persona such as executives, decision-makers, and investors. The support statement creates intrigue around “how can they make that claim?” while hinting at an impressive customer base and the mainstream audiences they serve.
Better Tools
Challenge
SentryOne products are well known and highly regarded by industry experts, but they are not the least expensive on the market.
Approach
This campaign focuses on the quality of the workmanship put into the development of the SentryOne “tools” as well as the value of investing in your ability to do a better job therefore making you better at your job. Inspirational quotes demonstrate the wisdom of this principle. The imagery is very hands-on work related providing support of the quotes and adding contrast to the digital work environment.
Campaign Concepts
Creative Direction
Client
Various
Description
Some examples of the concept solutions I have created for various advertising and branding initiatives. I strive to tell the right story to inform and compel the viewer. With or without a literal CTA, the message is always clear.