Alternate Concept
Alternate Concept
Seltzer Brand Concepts
Identity
Client
Private Client
Description
The development of this seltzer beverage included naming and visual branding, package design and marketing campaign materials, is another example of my full-scope design experience. Advertising imagery and slogans are closely tied to the target demographics. Many iterations were studied and several were built out to a basic design concept. Although not currently on the market, all intellectual property is copyright and/or trademark protected.