SentryOne Identity

Identity Design

Client
SentryOne

Description
The SentryOne logo is based on the typeface Ubuntu. The logotype has been custom weighted and kerned. The case of Sentry and One are designed to provide best readability of the compound word. It is also manually slanted versus the standard Ubuntu Italic face delivering a more formal and impressive image. To maintain brand recognition, the color designations are consistent with the logo it replaces.

The identity package includes typography, color specifications, illustration styles and icons.

Use of the logo and color scheme can be seen across all media as well as throughout the SentryOne office HQ.

About SentryOne
SentryOne helps companies accelerate data delivery with Database Performance Monitoring and DataOps solutions for SQL Server, Azure SQL Database, and the Microsoft Data Platform. Locations in Charlotte, NC; Jacksonville, FL; Boston, MA; and Dublin, Ireland.