Originally launched as SQL Sentry, the brand featured a sentinel silhouette mark. After an interim refinement, we executed a full redesign built around a clean, custom typeface.

With the company rename, the new mark preserved brand equity—retaining the established color palette and overall footprint for continuity.

The identity system includes logos, typography, color standards, illustration style, and iconography, supported by a comprehensive print and digital brand guide. The system extends seamlessly across all media and throughout the SentryOne offices.